'The progress is real': Deloitte report claims some firms are finally seeing return on AI investment — but still lack insight into what actually works
THE SO WHAT
Deloitte finding that AI is now driving revenue for some adopters — while most still can’t say which initiatives work — shows governance is lagging deployment. If you’re spending real money on AI, build a simple attribution and experiment framework now or you’ll end up scaling the wrong bets.
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