The state of the American advertiser
THE SO WHAT
Advertisers are less starved for channels and more starved for attribution clarity across a fragmented, data-rich stack. For AI and analytics vendors, the wedge is no longer another targeting surface—it’s credible, cross-channel incrementality measurement that CMOs can defend to finance.
READ THE SOURCE
MORE FROM THE WIRE
Tech & InnovationThe iPhone 18 Pro Max has a clever feature to avoid problems with its larger battery that might become the new normal — here’s what you need to know
When a flagship phone needs software tricks just to ship its battery legally, energy density and logistics constraints are now a product feature. Hardware teams pushing bigger batteries or AI-heavy workloads should model around shipping regs and certification timelines, not just milliamp-hours.
Tech & InnovationiPhone 20 display leak teases massive upgrade over iPhone 18 Pro
If Apple is already seeding expectations of a major iPhone 20 display jump, accessory and app makers get an early signal to design for higher-res, higher-refresh experiences. Treat current-gen as a bridge and avoid hard-coding UI assumptions around today’s pixel density.
Tech & InnovationVolvo names Klaus Zellmer as chief executive
Volvo bringing in a CEO from Skoda—running at an 8.5% margin versus Volvo’s 3.5%—is a margin and scale play as much as a brand move. Expect sharper scrutiny on EV and software investments and more disciplined capital allocation around autonomy and connected services.
Tech & InnovationThis is the ‘most underappreciated’ driver for Microsoft’s business, according to one analyst
If analysts think Microsoft’s software revenue is the underappreciated growth engine, the story is less about flashy AI and more about upsell and price realization across the existing base. SaaS operators should assume investors will increasingly reward durable seat expansion and ARPU, not just AI attach narratives.