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Applied AI·September 22, 2026·1 min read

The tech world is selling you an AI apocalypse or an AI assistant. Just don't forget it's selling you something.

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Apocalypse vs assistant is the same funnel—both narratives are designed to move you toward a product, a policy, or a platform. As a buyer, separate your actual workflow needs from the story you’re being sold, and force vendors to quantify outcomes instead of vibes.