The UK CMA proposes rules requiring Google and Android OEMs to offer search choice screens on first use and via yearly prompts, new AI assistant rules, and more
THE SO WHAT
Mandatory search and AI assistant choice screens on Android in the UK would erode default advantage and raise CAC for anyone competing with incumbent assistants. If you build on top of search or assistants, assume more fragmented user entry points and design onboarding that survives annual re-choosing.
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