
There's a massive Sony headphones sale ahead of its rumored 2026 launch — score record-low prices starting at just $39.99
THE SO WHAT
Record-low pricing ahead of a rumored 2026 launch is Sony clearing the channel — and resetting consumer expectations on what “good enough” audio costs. If your hardware roadmap leans on premium margins without a services or software layer, assume your ASPs are heading toward this floor faster than your forecasts show.
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