‘There's never been a better time to be a Pokémon Go player’: 10 years on, VP of game development says there’s plenty still to come
THE SO WHAT
A decade of Pokémon Go retention shows that persistent, location-based experiences can sustain a live ops business if you keep layering new mechanics on the same real-world map. For consumer builders, the lesson is to invest in durable spatial graphs and IP loops—then use AI to personalize, not reinvent, the core game every year.
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