'There's one never-ending challenge working for IKEA: cable management' — how Xbox collaborated with the Swedish designers to help solve the biggest problems for gamers while also making beautiful furniture
THE SO WHAT
Gaming is big enough as a category that furniture is now being co-designed with platform holders, not just retrofitted with RGB. If you build around gaming use cases — thermals, cable management, multi-device setups — expect customers to demand that same level of integration in every adjacent product.
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