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Deep & Emerging Tech·July 6, 2026·1 min read

‘They are another reminder of criminal activity designed to defraud people’: NatWest boss becomes latest City figure caught in AI social media scam

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Deepfake scams targeting high-profile executives show that brand and leadership likeness are now active attack surfaces, not just PR assets. Boards should be pushing for explicit deepfake response playbooks and customer education, not assuming existing fraud tooling will catch this wave.