Think air fryers are ugly? Smeg’s gorgeous new 7-in-1 fryer might change your mind — and optional steam tech means it's super-versatile too
THE SO WHAT
Smeg’s 7‑in‑1 fryer leans into design and multi-functionality — proof that even commodity kitchen appliances are competing on aesthetics and perceived versatility, not just wattage. For consumer hardware teams, industrial design and “one device, many modes” are now core to pricing power.
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