
This $150 Ring doorbell + camera bundle is now $50 ahead of Prime Day
THE SO WHAT
A $150 Ring doorbell and camera bundle dropping to $49.99 ahead of Prime Day shows how aggressively smart home hardware is being subsidized to capture household data and lock in ecosystems. If you build consumer devices or services, assume price competition will be brutal and differentiation has to live in software, privacy posture, or bundled services.
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