0
Tech & Innovation·October 12, 2026·1 min read

This entrepreneur says Amazon nearly destroyed his business. He still shops on it every week. 'It's crazy.'

Share

A founder claiming Amazon nearly wiped out his $4.5M-revenue brand yet still relying on it as a consumer underscores how hard it is to escape dominant platforms even when they’re adversarial. If your distribution or supply chain runs through a single gatekeeper, treat platform risk as core strategy, not a legal footnote.