'This is a sales tactic': Experts warn ransomware hackers will often lower their prices - with some giving discounts up to 96%
THE SO WHAT
Ransomware is now a price-discovery market — a 96% discount means attackers are optimizing for conversion, not list price. If your playbook assumes 'we won’t pay,' you’re already in their model; the real work is hardening backups, segmentation, and rehearsed recovery so the “discount” is irrelevant.
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