0
Tech & Innovation·September 18, 2026·1 min read

This is what it's like to be the first person on the new iPhone 18 Pro line at the Apple Store

Share

People still line up for hardware drops—Apple’s iPhone 18 Pro launch shows that controlled scarcity and ritualized rollout remain powerful demand levers. If you’re shipping flagship devices, think about launch choreography as a product surface, not just a PR moment.