This new drip coffee maker mimics the movement of a skilled barista's hand, and uses AI to help you achieve a perfect brew every morning
THE SO WHAT
AI-as-marketing is now table stakes even for a rotating basket and an extending arm—what matters is the data loop on taste, timing, and usage. For consumer hardware teams, the bar is shifting from “smart” devices to telemetry-driven, continuously tuned experiences, even in low-stakes categories like coffee.
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