This Prime Day deal has convinced me to resubscribe to Apple TV — save over 50% for a limited time
THE SO WHAT
Prime Day discounting Apple TV+ down to roughly $5.99/month is another example of subscription ARPU being traded for reactivation and engagement. If you're running a subscription product, expect users to anchor on promo pricing and build your LTV math around episodic, deal-driven re-subscriptions rather than steady cohorts.
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