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Startups & Venture·September 15, 2026·1 min read

This startup tried to take on Carta. It just announced it's shutting down.

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Pulley’s shutdown and Carta’s offer to onboard its customers underline how much cap table and equity admin has consolidated into a single de facto utility. If you’re building in a category with heavy compliance and network effects, assume the default vendor has more staying power than feature‑rich challengers — your wedge needs to be workflow or data, not UI.