TikTok is testing a rival to Amazon Prime as it looks to create a US e-commerce giant
THE SO WHAT
TikTok Shop Plus—free shipping and exclusive discounts—turns TikTok from a discovery channel into a loyalty program that competes directly with Prime. Brands need a clear stance this quarter: are you treating TikTok as top-of-funnel media, or are you ready to live inside its closed-loop commerce stack and pricing rules.
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