TikTok parent ByteDance’s chatbot is now giving travel-booking sites a run for their money. And yours.
THE SO WHAT
AI travel agents embedded in a superapp like ByteDance’s chatbot compress the funnel—search, recommendation, and booking collapse into one opaque surface with potential conflicts of interest. OTAs and brands need to plan for distribution where the “agent” is both advisor and marketplace, and where ranking logic is no longer transparent.
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