TikTok rolls out an AI shopping assistant and one-click checkout
THE SO WHAT
Commerce inside feeds is collapsing the funnel into a single surface—TikTok’s AI Shopping Assistant plus one-click checkout is a direct attack on search, affiliate blogs, and brand sites. If you rely on TikTok for demand, assume the default buyer journey will be chat → in-feed recommendation → instant checkout and optimize SKUs, content, and attribution for that path.
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