TikTok Shop is driving more online sales in the US than Target and other major retailers
THE SO WHAT
TikTok Shop outpacing Target online, plus an Amazon Prime-style membership, means social commerce is no longer experimental—it’s a primary channel. Brands need a P&L-level view of TikTok as a sales engine, not just a marketing line item, and should rework attribution, inventory, and creative ops accordingly.
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