Toy Story 5 just hit theaters, but Mattel's interactive Buzz, Woody, and Jessie figures are already 54% off
THE SO WHAT
A 54% discount to $10 on fresh tie-in hardware suggests IP alone can’t sustain premium pricing for connected toys. If you’re building interactive devices, assume rapid commoditization and design for recurring software, content, or data loops—not one-off margin.
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