UBS says the majority of enterprise companies it's talked to recently are 'throttling AI spend'
THE SO WHAT
UBS hearing that most enterprises are 'throttling AI spend' is a sign that the experimentation phase is giving way to ROI scrutiny—token and seat growth are no longer automatic. If you sell AI, expect longer sales cycles and tougher proof requirements; if you buy it, this is your window to renegotiate pricing and usage terms.
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