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Applied AI·September 23, 2026·1 min read

UK regulator toughens Google choice screen proposals as AI assistants rise

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Forcing Google to list AI assistants like ChatGPT on Android and Chrome choice screens turns the browser and OS into distribution for third-party agents — not just search rivals. If you own a consumer-facing product, start planning for a world where users default to assistants as the front door, and your brand is an API behind them.