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Deep & Emerging Tech·September 7, 2026·1 min read

US military troops can still be hit by targeted attacks despite disabling ad tracking on their devices — and leaders aren't happy

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Turning off ad tracking doesn’t neutralize the data exhaust that can target troops—commercial adtech remains a soft underbelly for operational security. Any organization with sensitive personnel should be treating consumer data brokers and app SDKs as part of their threat model, not just nation‑state malware.