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Tech & Innovation·August 14, 2026·1 min read

US Retail Sales Fall Most Since May 2025

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A 0.6% drop—the worst since May 2025—signals real consumer softness, especially in online and autos, which will ripple into ad spend, SaaS renewals, and hiring. If you sell into retail or consumer, assume longer sales cycles and more discount pressure this quarter, and prioritize products that directly defend or grow revenue.