Vacuums, hair dryers… toothbrushes? I asked Jake Dyson how the brand decides what gets to be a Dyson product
THE SO WHAT
Dyson’s bar of “radically different or we don’t ship” is a reminder that in crowded hardware categories, brand is earned by saying no more than yes. For operators, the question isn’t “can we add AI to this?” but “does this product reset the category enough to justify a new SKU and support surface.”
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