VCs Are Still Chasing Protein, Even As Fake Meat Falls Out Of Favor
THE SO WHAT
Capital is rotating from meat replacement to protein as a feature in everyday foods—less ideology, more margin on familiar SKUs. If you’re in food or CPG, assume “high-protein” becomes table stakes in multiple categories and plan sourcing, formulation, and claims accordingly, per [Crunchbase News](https://news.crunchbase.com/venture/protein-startups-raise-funding-medici/).
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