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Tech & Innovation·July 9, 2026·1 min read

Wall Street Finds a New Way to Help Investors Avoid Elon Musk

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ETFs designed explicitly to avoid exposure to a single high-profile operator show how personality risk is becoming a first-class portfolio parameter. For founders and execs, public perception and key-person volatility are now not just PR issues—they can shape which pools of capital will or won’t touch your stock.