Walmart, Best Buy and other stores now use digital price tags. Critics say they could lead to different prices for different shoppers.
THE SO WHAT
Digital shelf labels turn physical stores into real-time pricing engines — and open the door to algorithmic, even personalized pricing that regulators and consumers will scrutinize. If you’re a retailer, you need a clear governance story on how prices move and who is — and isn’t — getting a different number for the same product.
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