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Tech & Innovation·October 20, 2026·1 min read

Walmart is taking shots at Amazon and Costco with a new membership bundle for Sam's Club

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Walmart bundling Walmart Plus and Sam’s Club Plus below a Costco Executive price point is a direct move to turn membership into a multi-surface lock-in, not just free shipping. If you run a subscription business, expect customers to benchmark your bundle value against these retail giants, not just your direct category peers.