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Tech & Innovation·July 23, 2026·1 min read

We got two Samsung Galaxy Folds, two Watches and a Flip at Unpacked, but no Buds: here's when Samsung's mythical cuff-style open earbuds are now said to be arriving

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The absence of Samsung’s cuff-style open earbuds at Unpacked suggests hearables are being treated as a strategic form factor, not just another SKU. If you’re designing ambient or assistant experiences, assume the ear — not the phone screen — will be a primary interface and plan your audio UX accordingly.