‘We test what others don't do’: SAP tells us how it is helping TSG Hoffenheim's football journey hit new heights - and why its AI efforts in sport are only getting started
THE SO WHAT
SAP using AI and data to give a mid-table club an edge is a template for every niche performance environment — proprietary telemetry plus tailored models beats generic analytics. If you run a high-performance team — sports or otherwise — assume your competitors are already instrumenting everything and training on it.
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