Weeks after building them, I’m still playing with Lego’s Smart Play Pokémon sets — they’re easily the best of 2026
THE SO WHAT
Lego’s Smart Play Pokémon sets show how durable IP plus light interactivity can extend engagement well beyond the build window. The pattern generalizes: if you sell a one-off product, look for ways to turn it into an ongoing system or ritual, especially for kids and hobbyists.
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