Wendy’s made a pixel-art RPG on Steam called ‘WendyQuest,’ and it actually looks good
THE SO WHAT
A major QSR chain funding a non-AI, indie-style RPG on Steam is another proof point that brands are willing to own full-fledged games, not just advergames. If you run consumer marketing, your competition for attention may soon include narrative IP, not just 15-second spots.
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