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Tech & Innovation·August 24, 2026·1 min read

‘We're incentivizing you to be aggressive.’ I got up close and personal with Marvel’s Wolverine and left covered in gore

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AAA titles leaning into “grounded, gory” combat are betting that visceral, high-intensity experiences still cut through an oversupplied content market. Studios should treat this as a segmentation signal—either double down on distinct tonal bets or differentiate on systems and replayability, not generic PG-13 action.