"We’re not hiding how things work, we’re expressing it" — I sat down with Jake Dyson to talk radical product design, and why your favorite vacuum and hair dryer look like nothing else on the planet

Dyson’s “express the mechanism” philosophy is a reminder that hardware differentiation can still come from visible engineering, not just software layers. If you ship physical products, there’s room to turn functional complexity into a brand asset instead of hiding it behind black plastic.