What is a super app? Understanding the AI industrys newest trend.
THE SO WHAT
The ‘AI super app’ push from Microsoft, OpenAI, and Anthropic is really a fight to own the primary interaction surface—whoever wins that slot controls discovery, payments, and data exhaust. If you’re an app or SaaS vendor, plan for a world where your product is a skill inside someone else’s canvas, not always a standalone destination.
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