'What is that perfect shot?': Inside Apple’s MLS All-Star Game broadcast and the iPhone 17 Pro Max’s search for new angles
THE SO WHAT
Apple using the iPhone 17 Pro Max to rethink live sports angles is less about phones and more about vertically integrating capture, hardware, and distribution. If you’re in media or sports, assume the rights conversation will increasingly include proprietary capture tech and data rights, not just broadcast windows.
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