What's next for Philips Hue? Executive Marco Merolla says AI will change 'the way you can enjoy the system and create beautiful things'
THE SO WHAT
Hue leaning on AI for “beautiful things” and broader compatibility is another sign that smart home value is shifting from hardware SKUs to orchestration and scene generation. If you’re in consumer IoT, your defensibility is moving to how well you integrate and personalize, not the device itself.
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