When it came to Cal AI’s viral success, a small army of influencers paid off
THE SO WHAT
Cal AI turning $30M in two years and an exit to MyFitness off influencer-driven distribution is another data point that AI product differentiation is often go-to-market, not model. For AI startups, budget for creator channels like you would for infra—distribution arbitrage is still available, but it’s a line item, not an afterthought.
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