
While Neuralink drills into skulls, China’s BrainCo is betting brain tech will be something you wear
THE SO WHAT
Non-invasive neurotech like BrainCo’s headbands and caps is a bet that brain-computer interfaces will look more like wearables than surgery. For product teams, that opens near-term opportunities in training, focus, and rehab markets where regulatory and adoption friction are lower than implanted BCIs.
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