'Who came up with this idea?' ExpressVPN continues to drop its 30-day money-back guarantee in favour of raffles — and users aren't happy about it
THE SO WHAT
Swapping a clear 30-day money-back guarantee for raffles erodes trust in a category where trust is the product. Any subscription business flirting with gimmicky promos should expect higher churn and louder backlash than the short-term lift is worth.
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