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Startups & Venture·July 24, 2026·1 min read

Why Cognition bought Poke: AI personality is becoming a competitive advantage

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Paying low nine figures for Poke’s "text-a-friend" interaction model is a bet that UX and personality will differentiate agents as much as raw IQ. If your assistant feels like an API wrapper instead of a relationship, expect churn when friendlier agents show up.