Why is Apple asking me to pay more for Big Tech’s AI obsession?
THE SO WHAT
Apple calling its own pricing "unsustainable" while adding $300 to a 16" MacBook Pro and $150 to an 11" iPad Air is the clearest signal yet that AI hardware and cloud costs are being pushed straight into consumer ASPs. If your product depends on Apple’s ecosystem, assume a more premium, AI-taxed hardware base and recalibrate your pricing and TAM assumptions away from the low end.
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