Why is Meta calling out TikTok and YouTube with a flurry of new ads? It's a game of 'reputational jujitsu.'
THE SO WHAT
Meta going on offense against TikTok and YouTube right after a multibillion-dollar teen-safety settlement shows how safety narratives are now competitive weapons. Brands and creators should expect more public framing battles over “safe” platforms—and bake reputational risk into channel mix decisions, not just CPMs.
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