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Tech & Innovation·August 26, 2026·1 min read

Why retailers must replace rigid planning with micro-season agility

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Weather-driven demand spikes blowing up six-month plans is a data problem, not just a merchandising one — micro-season agility means real-time signals wired directly into assortment, pricing, and logistics. Retail operators should be pairing demand forecasting models with faster supplier and allocation levers, or the best predictions will still die in planning.