X retires revenue sharing for new Original Content Rewards program
THE SO WHAT
Tying payouts to impressions under an "Original Content" banner tightens X’s control over who gets paid and for what—this is an algorithm and policy risk, not just a monetization tweak. Creators and brands relying on X income should treat this as variable, high-volatility revenue and diversify to channels with clearer, contract-like economics.
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