X rolls out X Money to US Premium and Premium+ subscribers, combining a deposit account with up to 6% APY, free instant transfers on X, and a Visa debit card
THE SO WHAT
A 6% APY deposit account wired directly into a social graph is a customer-acquisition weapon, not a side feature. If you run consumer fintech, assume your CAC and retention math will be competing with bundled media + payments + yield inside attention platforms.
READ THE SOURCE
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