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Tech & Innovation·November 4, 2026·1 min read

Xbox made a five-foot alligator that ate an Xbox Series X: How to win the Xbox Series X-BITE

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Marketing stunts like a five-foot Xbox alligator are a reminder that even in a subscription-and-cloud world, hardware brands still compete on cultural relevance. For operators, the bar for “campaigns” is now physical, weird, and social-native — not just digital ads.