'You cannot change or build the marketing organization of the future with the creative organization of the past': Adobe CEO lays out how work and collaboration are fundamentally changing
THE SO WHAT
If AI is weakening role boundaries in marketing, your real constraint becomes how fast you can redesign org charts and incentives, not how fast you can roll out tools. CMOs should be mapping which creative, analytics, and ops functions converge first and pre-empting the turf wars with clear ownership and shared metrics.
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